Short-Term Wins, Long-Term Losses: The Logic of Repeated Games
Marketing fails by treating repeated games as single-shot transactions. I examine why long-term trust is the only mathematically stable strategy.
Game theory distinguishes between single - shot and repeated games.Marketing failure stems from a structural error: treating a repeated game like a transaction.I treat trust as the memory of the system.
The Transactional Trap
Prioritizing short - term conversion destroys the player.In an economy of rising CAC, losing the player is fatal.Trust is the mathematical accumulation of positive payoffs over time.
"Profit is the reward for solving a problem; Trust is the reward for valuing the player over the play."
Building for Iteration
I focus on Lifetime Value(LTV) as an architectural constraint:
- Sustainable Persuasion: Avoiding tactics that cause buyer's remorse.
- Benevolent Defaults: Designing the system to default to the user's benefit.
- Consistency over Intensity: Preferring stability over volatility.
The Infinite Game of Brand
The "Infinite Game" is played.The goal is not to win, but to keep playing.Success is found in the structural stability of the relationship.