Olgu Uysal
I am interested in the invisible logic that makes ideas last. With a background in Economics and Data Science for Marketing, I bridge the gap between human behavior and operational systems. I build the machines that turn influence into infrastructure.
The Background
- Economics
My background in Economics serves as the primary lens through which I analyze market dynamics and human incentives.
- Data Science
With a postgraduate focus on Data Science for Marketing, I translate fragmented data points into coherent behavioral architectures.
- Global Presence
Living and working across several continents, from the USA to the Middle East, has shaped my understanding of the human constant. I view culture as a variable interface, but I design for the core.
Marketing Engineering
15+ Years of Mastery
My career is defined by the evolution from traditional strategy to the engineering of self-sustaining marketing engines. I transform complex system and growth challenges into structured operational assets.
Systems > Campaigns
I believe that while campaigns capture attention, only well-architected systems can hold it.
The Method
I look at marketing through the lens of incentives and patterns. I use data to map how ideas spread and behavioral logic to understand why.